The psychology behind irrational decisions - Sara Garofalo
- 2,172,552 Views
- 14,494 Questions Answered
- TEDEd Animation
This theory was developed by Amos Tversky and Daniel Kahneman and first appeared in 1979 with a paper that laid the foundation of the field of behavioral economics.
Here’s an interesting paper from Harvard Magazine which explains the basic idea behind Behavioral Economics. Take a look at it and see what else you can find out about this topic!
In 2002 Kahnerman was awarded the Nobel Prize in Economic Sciences for his discoveries on the psychology of judgment and decision-making. In 2011 he published the book “Thinking, Fast and Slow”, in which decades of research and insights on heuristics and cognitive biases are summarized.
Interested in listening to the above author talk about his research? Here you can find an interview with Daniel Kahneman about his book and an independent quick video-review of the Thinking, Fast and Slow. And here is a link to his TED Talk: The riddle of experience vs. memory.
Create and share a new lesson based on this one.
More from The Way We Think
Why do you want to squeeze cute things?
lesson duration 05:50
The best way to apologize (according to science)
lesson duration 05:06
4 things all great listeners know
lesson duration 05:07
The sibling rivalry that divided a town
lesson duration 05:27