Skip to main content

On spaghetti sauce - Malcolm Gladwell


6,039 Questions Answered

TED Talk

Let’s Begin…

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

Gladwell says, “A critically important step to understanding our own desires and tastes is to realize that we cannot always explain what we want deep down.” Gladwell argues that this has implications for product testing, but do you think it has implications in other areas, too (for instance, political polling or online dating)?

Login to answer question

About TED Talk Lessons

TED Talk Lessons are created by TED-Ed using phenomenal TED Talks. Do you have an idea for a lesson? Create it now using any video from YouTube »

Meet The Creators

  • Speaker Malcolm Gladwell

More from The Way We Think