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How to use rhetoric to get what you want - Camille A. Langston

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How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and shares some tips for appealing to an audience’s ethos, logos, and pathos in your next speech.

Rhetoric, often defined and used negatively, may be used in positive ways. What are some of those ways? Where have you seen positive examples of rhetoric?

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TED-Ed Animations feature the words and ideas of educators brought to life by professional animators. Are you an educator or animator interested in creating a TED-Ed Animation? Nominate yourself here »

Meet The Creators

  • Educator Camille A. Langston
  • Script Editor Alex Gendler
  • Director Hector Herrera
  • Producer Pazit Cahlon
  • Sound Designer Nick Sewell
  • Narrator Addison Anderson

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