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How do investors choose stocks? - Richard Coffin

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Every day, billions of stocks are traded on the New York Stock Exchange alone. But with over 43,000 companies listed on stock exchanges around the world, how do investors decide which stocks to buy? And what do individuals and institutions achieve by investing in stocks? Richard Coffin explores the tactics of different investing strategies.

One of the factors working against market efficiency is human irrationality; emotions can influence investor decisions and lead them to make bad decisions. What are some examples of how an investor may let their emotions influence their investment decisions?

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TED-Ed Animations feature the words and ideas of educators brought to life by professional animators. Are you an educator or animator interested in creating a TED-Ed Animation? Nominate yourself here »

Meet The Creators

  • Educator Richard M. Coffin
  • Director Franz Palomares
  • Narrator Addison Anderson
  • Director of Production Gerta Xhelo
  • Editorial Producer Alex Rosenthal
  • Producer Bethany Cutmore-Scott
  • Associate Editorial Producer Elizabeth Cox
  • Script Editor Alex Gendler
  • Fact-Checker Eden Girma

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