How do focus groups work? - Hector Lanz
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Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be received by an audience. From the usage of household products to a politician’s popularity, almost everything can be explored with this technique. But how are focus groups put together? And how did they come about in the first place? Hector Lanz explains how focus groups work.
In a focus group, people are sometimes asked to do exercises like imagining that a product magically becomes a person in a party, and then asked to describe what this person does or says to the other people in the party. How do you think this type of exercise can provide us information about what people think about products?
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Meet The Creators
- Educator Hector Lanz
- Director Dmitry Yagodin
- Script Editor Alex Gendler
- Producer Vessela Dantcheva
- Animator Dmitry Yagodin
- Designer Dmitry Yagodin
- Illustrator Dmitry Yagodin
- Sound Designer Samuel Pocreau
- Associate Producer Jessica Ruby
- Content Producer Gerta Xhelo
- Editorial Producer Alex Rosenthal
- Narrator Addison Anderson
