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Ethical dilemma: The burger murders - George Siedel and Christine Ladwig

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TEDEd Animation

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You founded a company that manufactures meatless burgers that are sold in stores worldwide. But you’ve recently received awful news: three people in one city died after eating your burgers. A criminal has injected poison into your product! The deaths are headline news and sales have plummeted. How do you deal with the crisis? George Siedel and Christine Ladwig explore the different strategies of this ethical dilemma.

Think about the three options available to your meatless burger company: (1) do nothing; (2) pull products from all stores in the city where you know poisonings occurred; (3) pull products from shelves at all the stores. Which option would you choose and why?

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Meet The Creators

  • Educator George Siedel, Christine Ladwig
  • Director Patrick Smith
  • Narrator Addison Anderson
  • Animator Patrick Smith
  • Storyboard Artist Patrick Smith
  • Compositor Patrick Smith
  • Art Director Patrick Smith
  • Sound Designer Cem Misirlioglu
  • Music Cem Misirlioglu
  • Director of Production Gerta Xhelo
  • Editorial Director Alex Rosenthal
  • Producer Bethany Cutmore-Scott
  • Script Editor Cella Wright
  • Fact-Checker Eden Girma

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