What makes things cool?
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A 20th century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. The Atlantic explains the science behind why we like what we like.
Additional Resources for you to Explore
TED-Ed: Why we love repetition in music
TED-Ed: The key to media's hidden codes
Gizmodo: The man who made the 20th century beautiful
The Atlantic: How marketers get you to buy stuff
Psychology Today: Mere exposure effect
TED-Ed: The key to media's hidden codes
Gizmodo: The man who made the 20th century beautiful
The Atlantic: How marketers get you to buy stuff
Psychology Today: Mere exposure effect
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