What makes things cool?
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A 20th century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. The Atlantic explains the science behind why we like what we like.
WatchThink 2 Multiple Choice &
2 Open Answer Questions Dig Deeper Learn More Discuss 2 Guided Discussions &
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2 Open Answer Questions Dig Deeper Learn More Discuss 2 Guided Discussions &
4 Open Discussions
Exposure leads to familiarity and familiarity leads to subconscious preference. What test did researchers perform to prove this?
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TED-Ed Best of Web are exceptional, user-created lessons that are carefully selected by volunteer teachers and TED-Ed staff.
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- Video created by The Atlantic
- Lesson Plan created by Alexandra Panzer
