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Harry Potter and the translator's nightmare

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How would you translate 'Hogwarts' or 'Diagon Alley' or even 'Harry Potter'? Vox explains some of the very specific pitfalls of trying to translate J.K. Rowling's Harry Potter series. 

Using any of the translation techniques mentioned in this video, imagine a new name for Hogwarts (in English or any other language).

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