Why humans are so bad at thinking about climate change
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The biggest problem for the climate change fight isn’t technology – it’s human psychology. Vox takes a look at efforts energy-saving companies are taking to take advantage of human psychology.
The Engage Project is trying to understand what types of messaging could convince people to change their behavior. What were some of the messaging angles they tried and which proved most effective?
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- Video created by Vox
- Lesson Plan created by Alexandra Panzer
