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Why videos go viral - Kevin Allocca

53,164 Views

18,121 Questions Answered

TED Talk

Let’s Begin…

Kevin Allocca is YouTube's Trends Manager, and he has deep thoughts about silly web videos. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

Watch Think 5 Multiple Choice &
3 Open Answer Questions Dig Deeper Learn More

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According to Allocca, the main difference between 20th and 21st century entertainment media is:

a

Producers of 21st century media court teens as their primary audience

b

21st century media is portable and with us everywhere, every minute

c

The 21st century media audience produces as well as consumes

d

We’re consuming 21st century media in smaller chunks (e.g., downloading singles instead of entire albums)

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Speaker Kevin Allocca

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