How to Perfect the Elevator Pitch
Lesson created by Gemmy Allen using
Video from Howcast YouTube Channel
Quick, tell me who you are, what you do, and why you do it better in less than a minute (60-160 words). Marketing is all about differentiating yourself from others. When people meet, impressions are formed instantly. For example, if you stepped into an elevator, saw someone and wanted to introduce yourself, you’d only have a few moments to speak until the elevator reached its designated floor.
Additional Resources for you to Explore
Read "Perfecting Your Elevator Pitch" http://www.openforum.com/articles/perfecting-your-elevator-pitch The average person speaks 160 words per minute. This is accomplished in 2 or 3 written sentences. Provide a quick anecdote, fact or analogy to illustrate your message. A story brings your message alive and doubles the amount of time people remember it -- and you. Tell a story about a client’s problem, the effect it had on the business, and your solution for a happy ending. Little stories sell good points. Forgettable Example: "Hello, I’m Bob Johnson. I solve customer problems with OEM best-practice analytics." (He used jargon, which most people will not understand. Why didn’t he say that he works with suppliers to improve quality? Choose non-jargon words.) Memorable Example: "Hello, I’m Bob Johnson. I’ve recently launched a new business doing media assessment and technology integration—a whole new category of business. Usually, I work through Public Relations people in large companies or Advertising Agencies, and I work with clients all over the world." Use the following four-part structure: 1. Tell your name. 2. Refer to your experience. 3. Offer something unique about yourself. 4. Tie it in with what you can do for your customers.
Don't leave your introduction to chance! Make a good first impression. Your introduction should get you noticed and remembered.