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Watch the full version at http://fora.tv/2007/01/29/Made_to_Stick. You'll find his explanations of why sticky ideas must be "unexpected," "concrete," "credible," "emotional," and "story-like."
How can you make your ideas "stickier" for work? Think about a new idea you have and apply the 6 principles that Chip Health talks about.
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San Jose, Costa Rica (Sjo), Costa Rica