Clayton Christensen: Milkshakes Understanding the Job
Lesson created by Phoenix Lectures using
Video from Forbes YouTube Channel
Understanding a product’s actual job makes improving the product easier. A short lesson from The Phoenix Lecture Series featuring Clayton Christensen, the world's foremost authority on disruptive innovation.
The world is changing. Old ways of doing things are becoming obsolete, and new modes of thinking are required to meet the challenges ahead.From the leading minds of our generation comes a groundbreaking lecture series that combines digital fireworks with a litany of game-changing ideas that are as captivating as they are enlightening.