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Clayton Christensen: Milkshakes Understanding the Job

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Video from Forbes YouTube Channel

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Understanding a product’s actual job makes improving the product easier. A short lesson from The Phoenix Lecture Series featuring Clayton Christensen, the world's foremost authority on disruptive innovation.

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See more lessons on Innovation from Clayton Christensen and other leading minds of our generation at The Phoenix Lecture Series.
The world is changing. Old ways of doing things are becoming obsolete, and new modes of thinking are required to meet the challenges ahead.From the leading minds of our generation comes a groundbreaking lecture series that combines digital fireworks with a litany of game-changing ideas that are as captivating as they are enlightening.
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