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Marketing Yourself: Building a Personal Brand

Lesson created by Drew Rysiewicz using

Video from TEDx Talks YouTube Channel

Let’s Begin…

All of us one day dream of marketing the next BIG thing. However, before that we need to market ourselves. The question we all know but hate answering in interviews is "Tell me about yourself?" Impress these potential employers and become a marketable commodity by building your own personal brand. Let's take a look at how Jacob Cass does this in his TEDx talk "Building Your Personal Brand".
Additional Resources for you to Explore
Now that you have had the opportunity to start thinking about ways you can start to develop your own professional brand, take a look at these articles on how to make your personal brand an unforgettable one.

7 Steps to building your personal brand: http://www.forbes.com/sites/shamahyder/2014/08/18/...

Building an unforgettable brand: https://www.americanexpress.com/us/small-business/...

After taking a deeper look into these articles and what it takes to make your personal brand top notch consider these few questions...

1. What makes you stand out?
2. What are your weaknesses?
3. What can you do to improve on these weaknesses?
4. What are your strengths to focus your platform on?

Once you have taken the time to jot down your answers, review your strengths and weaknesses to help you conform your personal brand to highlight them.
Jacob Cass touches on all different forms of social media outlets. In a generation that indulges themselves in these respective outlets almost to a fault it is important that we portray ourselves in a professional manner. What is said on these social media websites is set in stone and open to everyone's eyes. It is imperative to start building your professional legacy today!

“If you would not be forgotten as soon as you are dead, either write something worth reading or do something worth writing.”
~ Benjamin Franklin


All good men and women must take responsibility to create legacies that will take the next generation to a level we could only imagine.
~ Jim Rohn

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