The counterintuitive way to be more persuasive - Niro Sivanathan

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What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.


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Avatar for lauren mcalpine
lauren mcalpine
Lesson Creator
When was the last time you won an argument or persuaded another party to your side? What tactics did you employ? Then, consider a time when you lost an argument— what didn’t work?

04/09/2021
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Avatar for María Andreina Díaz
María Andreina Díaz • COMPLETED LESSON

I never try to persuade people as I present supports and reasons when necessary and it's been enough to win arguments. I always say "let them live their fantasies" at the end, time tells and it supports me.

09/21/2021
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