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TED-Ed

The clever trick used by sports betting apps - Shannon Odell

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TEDEd Animation

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Sports gambling has become more popular than ever. Mobile apps make it easier to place bets anywhere or anytime, especially for young people who make up the fastest-growing demographic. And the sports betting apps work just like the games in a casino— built to ensure that the house always wins. So, what exactly are the tricks these apps use? Shannon Odell shares what keeps you playing and paying.

Additional Resources for you to Explore

Gambling doesn't just impact those at home. Over the past few years many athletes have been implicated in gambling scandals, with some even losing their careers. NBA player Jontay Porter was banned for life for passing information to bettors, and LA Dodgers star Shohei Ohtani's interpreter was fired for using an unlicensed (read: illegal) bookmaker. So what could motivate such career-ending lawbreaking?

As stated in the video- casinos make use of "near misses" to increase gamblers' psychological buy in. But sports betting has an almost built in "near miss" factor. Sports are predictably unpredictable, but also give bettors an "illusion of control" through extensive research and knowledge surrounding their bet. It doesn't feel random to them.

That rush of dopamine humans feel when cashing in a reward, at home or at the casino, impacts memory, movement, motivation, mood, attention, learning, and even lactation! . Dopamine is a part of a healthy nervous system, providing rewards, in an evolutionary sense, when you are doing things you need to do to survive. When a person becomes addicted to gambling, for example, gambling creates an outsize pleasure response, flooding the reward pathway. The brain then remembers this response and associates it with gambling.

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Meet The Creators

Educator
Shannon Odell
Director
Biljana Labović
Narrator
Addison Anderson
Composer
André Aires
Sound Designer
André Aires, João Pamplona Mendes
Storyboard Artist
Wing Luo
Animation Director
Emre Kanlıoğlu
Animator
Emre Kanlıoğlu, Güney Özdamar
Studio Big Box Creative Director
Sinan Göksel
Studio Big Box Producer
Ece Cilve, İkra Kaya
Art Director
Güliz Öncü
Illustrator
Güliz Öncü
Produced by
Gerta Xhelo, Abdallah Ewis
Editorial Director
Alex Rosenthal
Editorial Producer
Shannon Odell
Fact-Checker
Charles Wallace
Expert Consultant
Natasha Schüll, Marc Potenza, Andrew Fuligni, Adriana Galván
Special Thanks
UCLA Center for the Developing Adolescent

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