The clever trick used by sports betting apps - Shannon Odell
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Sports gambling has become more popular than ever. Mobile apps make it easier to place bets anywhere or anytime, especially for young people who make up the fastest-growing demographic. And the sports betting apps work just like the games in a casino— built to ensure that the house always wins. So, what exactly are the tricks these apps use? Shannon Odell shares what keeps you playing and paying.
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As stated in the video- casinos make use of "near misses" to increase gamblers' psychological buy in. But sports betting has an almost built in "near miss" factor. Sports are predictably unpredictable, but also give bettors an "illusion of control" through extensive research and knowledge surrounding their bet. It doesn't feel random to them.
That rush of dopamine humans feel when cashing in a reward, at home or at the casino, impacts memory, movement, motivation, mood, attention, learning, and even lactation! . Dopamine is a part of a healthy nervous system, providing rewards, in an evolutionary sense, when you are doing things you need to do to survive. When a person becomes addicted to gambling, for example, gambling creates an outsize pleasure response, flooding the reward pathway. The brain then remembers this response and associates it with gambling.
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Meet The Creators
- Educator Shannon Odell
- Director Biljana Labović
- Narrator Addison Anderson
- Composer André Aires
- Sound Designer André Aires, João Pamplona Mendes
- Storyboard Artist Wing Luo
- Animation Director Emre Kanlıoğlu
- Animator Emre Kanlıoğlu, Güney Özdamar
- Studio Big Box Creative Director Sinan Göksel
- Studio Big Box Producer Ece Cilve, İkra Kaya
- Art Director Güliz Öncü
- Illustrator Güliz Öncü
- Produced by Gerta Xhelo, Abdallah Ewis
- Editorial Director Alex Rosenthal
- Editorial Producer Shannon Odell
- Fact-Checker Charles Wallace
- Expert Consultant Natasha Schüll, Marc Potenza, Andrew Fuligni, Adriana Galván
- Special Thanks UCLA Center for the Developing Adolescent