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Why are we so obsessed with memes?

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Memes! Everyone loves them. Everyone shares them. But why? And is there any benefit to them? Life Noggin investigates.

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Additional references

The power of "like" - Psychology Today
Is virtual empathy as good as real-world empathy in making us feel supported and cared for by our friends? And does it matter if those friends are our real (face-to-face) friends or simply people who we know online or, for some reason, have added to our Facebook friends list?

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