The shirtless dancing guy used many personal, social and environmental sources of motivation and influence to create this movement. You can learn more about how to use multiple sources of influence to impact behaviour using the Influencer Model by VitalSmarts.
To learn more about The Influencer Model, click here.
Page 4 of the document linked above shows the 6 strategies that can increase our influence on human behaviour. Discuss as a group (if you are doing this learning with others) or record as an individual (if you are doing this learning alone) the Influencer Model strategies that dancing guy and the first follower used to influence the crowd and create their movement.